Burberry and Google announce Burberry Kisses‏

“We're constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that's
capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your
trench coat on a rainy morning.
Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world
– by telling a story that makes the digital personal."
Christopher Bailey, Burberry Chief Creative Officer

The Partnership: Bringing Emotion to Technology
Burberry today announces ‘Burberry Kisses’, an innovative partnership
with Google that uses new technology to allow users to capture and send
their real kiss to anyone in the world.

‘Burberry Kisses’ is designed to entertain and engage global audiences
through personalised and beautifully-rendered content. Part of Google’s
‘Art, Copy & Code’ initiative, it reflects a shared vision of humanising
technology through emotive digital experiences.
Kiss recognition technology
Hosted on a dedicated Burberry platform – Kisses.Burberry.com – the
experience allows Google Chrome and mobile users to share their
personal kiss with loved ones around the world. In a digital first, users can
unlock the experience through ‘kiss recognition technology’, using a
desktop camera or direct lip contact on their touch screen device to
capture their real kiss. Before adding a personalised message, users can
also select an optional Burberry Beauty lip colour for their kiss.
Live personalised journey
The journey of each kiss is then brought to life through a personalised
animation showing rich, three-dimensional city skylines, charting its
progress from the sender’s location to the recipient’s. Bringing Google
Earth and Street View technologies together with Burberry’s creative
vision, these unique journeys can also be shared with friends on Google+
and across all other leading social media platforms.
Real time ‘World of Kisses’ map
Burberry Kisses will be captured on a real-time interactive map allowing
desktop viewers to see kisses moving around the world. The map will
also reveal which cities in the world are sending and receiving the most
Burberry Kisses and the Kisses world map are available on
Kisses.Burberry.com and via Burberry.com.


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